Trend Map

Trend Map is a proprietary tool by infuture.institute, published on a regular basis since 2018. For the first time in our history, the map comprises of 7 megatrends, with 54 trends assigned to them. All trends are analysed using the STEEP method – they cover areas such areas as society, technology, economics, environment and legal regulations. The Trend Map was designed in the form of radar to help you navigate through everyday business struggles. This means that the trends presented in the grey area – and at the same time closest to the centre of the circle – are the most mature ones and require the fastest response. The greater the distance from the center, the longer it will take for the trend to become the leading one. Different zones determine the time in which the trend will mature (new normal – leading trend, reactive zone – 1-5 years, innovation zone – 5-25 years, foresight zone – 25 years and more).

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Supply Chain BottlenecksThe pandemic has had a huge impact on interrupted supply chains and thus negative consequences […]ResiliencePandemics, climate or economic crises, challenges we face, nanosecond culture and frequent change are forcing […]ResiliencePandemics, climate or economic crises, challenges we face, nanosecond culture and frequent change are forcing […]Crisis in Raw MaterialsThe world is beginning to face a shortage of basic raw materials, especially fresh water, […]Loss of BiodiversityScientists are warning that the world is at the stage of the sixth mass extinction […]Loss of BiodiversityScientists are warning that the world is at the stage of the sixth mass extinction […]MigrationVarious factors (including climate change, economic and political crises) are forcing millions of people around […]MigrationVarious factors (including climate change, economic and political crises) are forcing millions of people around […]MigrationVarious factors (including climate change, economic and political crises) are forcing millions of people around […]Life After PlasticAn environmental trend that draws attention to excessive use of plastic (especially single-use plastic) and […]Self-SufficiencyThe pandemic and the ensuing disrupted supply chains, raw material crisis, climate change, and transition […]HyperlocalityLocality is synonymous with what is important, valuable and more authentic. Support for local entrepreneurs […]Convergence of ServicesThe idea of convergence and the merging of products and services and the cooperation of […]Loss of Self-DeterminationAs a result of increasing technologicalisation and algorithmisation of life, human beings are losing their […]Inclusion and DiversityThe trend that indicates a growing need to be open to all society groups and […]Inclusion and DiversityThe trend that indicates a growing need to be open to all society groups and […]Being GoodA trend which assumes brands are taking action to take responsibility for the world in […]Silver TsunamiBy 2050, one in three Europeans will have been over 60. The growing number of […]GenZ ImpactGen Z is a generation to first grow up in a completely digital world. This […]ZalphaThe COVID-19 pandemic has been a defining event in the development of the two youngest […]UrbanisationUrban population is on the rise, contributing not only to the expansion of megacities, but […]Women EmpowermentAlso referred to as #girlpower or #womenomics, the trend links to the growing role of […]Sexuality OnA trend in which sex and sexuality are no longer taboo topics. Issues such as […]Hyper-PersonalisationThe trend of hyper-personalisation points to the use of data about a single individual and […]Digital HealthA trend that takes into account the development of digital solutions in the area of […]Medicine-ResistanceDue to declining resistance to the impact of medicines, human body is becoming more vulnerable […]LonelinessSocial isolation and loneliness affect the health of societies (not only psychological, but also physical), […]LonelinessSocial isolation and loneliness affect the health of societies (not only psychological, but also physical), […]LonelinessSocial isolation and loneliness affect the health of societies (not only psychological, but also physical), […]PolarisationThe trend indicates the deepening of strong differences in attitudes among citizens towards important social […]Social EconomyAn increasing number of conflicts and social stratification, as well as environmental changes, but also […]Social EconomyAn increasing number of conflicts and social stratification, as well as environmental changes, but also […]Disillusionment with DemocracyResearch conducted by Cambridge University’s Centre for the Future of Democracy demonstrates that dissatisfaction with […]TransparencyA trend pointing to a growing role of transparency, clarity and authenticity in many areas […]Closed Loop EconomyThe trend assumes that the value of products, materials and resources is to be retained […]Conscious consumerismA trend which refers to a growing awareness of consumers and responsible product development by […]Autonomous TransportThe implementation of autonomous transport (individual, passenger, freight) will affect the functioning of cities or […]Clean EnergyGrowing energy awareness and environmental lobbying mean that interest in green energy sources is on […]Sickcare to HealthcareA paradigm shift in health is being observed in the area of health. We are […]Human+The trend of Human+ refers to the development of areas and solutions related to improving […]BioeconomicsAs a technology, synthetic biology can be compared to the internet. Like the internet, synthetic […]War of InfluenceThe mutual and increasingly complicated relationship between the two powers, the US and China, is […]War of InfluenceThe mutual and increasingly complicated relationship between the two powers, the US and China, is […]Seamless TechThe trend assumes that the technology becomes so embedded in people’s everyday lives that it’s […]Smart LivingThe trend refers to the use of technology to build independence from larger systems. Efforts […]Smart LivingThe trend refers to the use of technology to build independence from larger systems. Efforts […]A-CommerceThe trend of A-Commerce (Anywhere Commerce) refers to the ubiquitous availability and ability to purchase […]A-CommerceThe trend of A-Commerce (Anywhere Commerce) refers to the ubiquitous availability and ability to purchase […]A-CommerceThe trend of A-Commerce (Anywhere Commerce) refers to the ubiquitous availability and ability to purchase […]Giga-ConnectivityAt present, giga-connectivity is understood as the implementation of 5th generation of mobile technologies (and […]Robotised LifeThe trend refers to a growing use of automation and robots in various areas of […]Robotised LifeThe trend refers to a growing use of automation and robots in various areas of […]SensplorationThe COVID-19 pandemic and lockdowns have led society to feel an even greater need for […]ReCityThe COVID-19 pandemic has redefined the way cities are functioning. Urban services, transport, workplaces or […]ReCityThe COVID-19 pandemic has redefined the way cities are functioning. Urban services, transport, workplaces or […]PrivacyIn a world of increasing amounts of data and traces of our activities and behaviours […]PrivacyIn a world of increasing amounts of data and traces of our activities and behaviours […]Mental WellbeingA trend aimed at achieving the so-called society’s mental wellbeing. It includes all activities related […]Mental WellbeingA trend aimed at achieving the so-called society’s mental wellbeing. It includes all activities related […]HacktivismWith moving to an online world, activism is also taking on a new dimension. Hacktivism […]Digital InequalityAt its core, this concept assumes inequalities related to access to networks and digital exclusion. […]Human Freedom / AlgorithmisationThe progressive algorithmisation makes the human being a product. The systems and tools humans use […]Meta-EconomicsJust as with bioeconomics, economic development is related to the introduction of the concept of […]DematerialisationIntense transfer to the digital world in all aspects of life is making the physical […]Remote OnThe pandemic has dramatically accelerated the transfer of people and their activities to the digital […]Big-Tech Power ConcentrationBig-tech companies are referred to as the fourth power. They influence legislation, economics and innovation. […]DecentralisationDecentralisation is mainly a technological trend, although it is also present in other areas. Its […]Power of NoTensions and social unrest are becoming more pronounced in connection with growing inequalities or the […]Backlash Against ScienceDisinformation, fake news, spread and strengthening of conspiracy theories, and finally a sceptical approach to […]TechlashTechlash is an attitude of strong opposition to large technology companies and their negative impact […]

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ACCESS TO TRENDS MAP
Get free access to descriptions of all trends and megatrends, Trends Map in .pdf file and full functionality of the Online Trends Map (dektop version). We will send you the Trends Map in .pdf file to the e-mail address provided.

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ACCESS TO TRENDS MAP
Get free access to descriptions of all trends and megatrends, Trends Map in .pdf file and full functionality of the Online Trends Map (dektop version). We will send you the Trends Map in .pdf file to the e-mail address provided.

Access to Trends Map

Get free access to descriptions of all trends and megatrends, Trends Map in .pdf file and full functionality of the Online Trends Map (dektop version).
We will send you the Trends Map in .pdf file to the e-mail address provided.

FORESIGHT ZONE– long-term perspective, a trend needs >20 years to enter the mainstream.

INNOVATION ZONE– medium-term perspective, a trend needs 5>20 years to enter the mainstream.

REACITVE ZONE– short-term perspective, a trend needs 1>5 years to enter the mainstream.

NEW NORMAL– current, prevailing trends.

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How to use the Trends Map?

1. Think of the impact of each trend on your organisation, processes, offerings, employees.
Try to answer the following questions

• How does the trend affect the development of your organisation?
• Are you adapting the trend in your organisation? How?
• Is your organisation investing in activities which are in line with this trend? If so, which ones?
• Are you implementing technologies that support the trend?
• To what extent is this trend popularised in your industry?
• How are your competitors responding to these trends?
• How do you assess the level of awareness of the trend among your target audience?
• Who do you consider the early adopters of a given trend in your market?

2. Measure the level of adaptation and impact of each trend on your organisation. Plot the results on a matrix. The trends that have a high impact on your market and a low level of adoption in your organisation should be addressed first.

3. IfIf you would like to go through this process with infuture.institute, our proprietary Trend Radar tool will help you structure your knowledge and position your organisation, offering or strategy in relation to trends.